Optimum Original Color:SUNFISH Gets you more committed bites

Gets you more committed bites around cover

thanks to extreme scent dispersion that expands your strike zone

Ready to level up your spinning setup

The Concept A2 hits harder than ever with a 25lb Bulldog Carbon Drag System that turns trophy-caliber fish into photo ops

Control it all using the touchscreen or the keypad—it's up to you

Optimum Original Color:SUNFISH Gets you more committed bitesThe Optimum Original is a middle of the road workhorse built for covering water and staying in the strike zone with confidence. Born on the shorelines of Southern Californias Lake Casitas and Lake Castaic, it earned its reputation by producing the kind of sudden direction changes that make following fish commit. As a sinking swimbait, the Optimum Original lets you learn the fall and then use itcount it down to bottom or keep it tracking mid range with